Note:  3 Weeks Physical Training, You can also Join online live. Limited to 20 Students ( Advanced Training)

How to Get Downpour of Buyers to Flood your Business &  Literally Beg  for your Products and Services

Finally, the No. 1 Digital Marketing Advanced Training, Live in Lagos.

Get the Strategies, Tools, Tricks, Cheatsheets, Checklist, Templates and Applications you need to Sell like a Pro.

Stop watching complicated videos online...

Let us hold you by the hand, and show you the most conversion-centric marketing strategies ever.

Forget all what you've learnt about Digital Marketing...

...the Game Changer is Here

Are you a Nigerian entrepreneur?

Are you confused about the digital marketing strategy you should deploy to take your business to the next level? 

Or you're an employee and want to skillup to add more value to your company?

Or you're a job seeker wanting to give power to your curriculum vitae?

Here comes a 3 Weeks Practical Digital Marketing Training that is Jam-packed with the Most Advanced Industry Marketing Secrets and Tools to skyrocket any Business or Brand to the next level.

COURSE OUTLINE

Digital Marketing Fundamentals

Learn to navigate the digital media ecosystem. This session provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. You'll Learn:-

  • Full understanding of Digital Marketing foundations

  • ​Mindset, Digital Mediums, Strategies & Automations

  • ​Customer Avatar 

  • ​Stages of Audiences

  • ​The Sales Process - The 5 Processes of Selling

  • ​Cognitive Biases

  • How big brands like Jumia, Jiji and others plan and buy their digital advertising

  • ​Creating a fail proof Digital Marketing Plan

  • ​Developing a Digital Marketing Strategy (Step by Step)

Email Marketing & Sales Automation

Advanced marketing strategies using emails and funnels in creating effective advertisements to promote a product or service, to request business, solicit sales, build loyalty, trust and create brand awareness.We will build an email system from start to finish during this training session. You'll Learn:-

  • You'll learn how to plan, create and implement an effective email marketing strategy

  • How to setup an email automation system using without paying

  • Aweber or Mailchimp monthly (Step by Step)

  • How to write great email copies using Advanced

  • ChatGPT Plus 4 prompts.

  • ​How to build a list of highly engaging subscribers using Funnels and Email Marketing.

  • How to create Advanced Email Automations using Tags, Behaviours and Actions.

  • You'll also get a Pack of email swipe files, that you can copy, paste & send to your email subscribers without cracking your head about what to write

Google & Youtube Ads

After completing this session, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You'll Learn:-

  • Understanding the Google Advertising network.

  • ​How to create a Youtube Ads campaign (Step by Step)

  • ​How to create a Google Display Ads campaign (Step by Step)

  • ​How to create Google Search Campaign (Step by Step)

  • ​How to track sales, revenue and form submissions using Google Ads

  • Targeting and optimization methods 

  • Understanding Google ad audience insight

  • ​How to Handle Payments with Google Ads

  • ​The Top 5 Selling secrets for Google and YouTube Ads

WordPress – Blog & Websites Setup

In this session, we’ll show you the fastest way to Setup your WordPress website, blog and funnels. You'll discover tools and plugins to easily design jawdropping websites without writing any line of code.  You'll Learn:-

  • Understanding how a website works and it's effect on businesses

  • ​How to Setup your domain name (.com, .com.ng or .ng)

  • How to get a Hosting Server for your Website

  • ​​How to design your first fully functional website in 1hr using Wordpress (Step by Step)

  • ​Top 7 Plugins to install on your website to make selling easy

  • ​How to make your website dynamic on desktop, tablet and mobile phones

  • How to install SSL Security certificate on your website to avoid hackers

  • ​Master the inner workings of WordPress, for fixing, troubleshooting, and managing websites

Sales Page & Funnels

There has been controversy between a website and a funnel. In this session you'll learn how to use Sales Funnels to have people begging you for your product/service. You'll learn the 7 step processes of selling, using sales funnels. You'll Learn:-

  • Fundamentals of Selling with Funnels - The Why

  • ​The 5 step sales funnel structure & How to Plan your funnel sales process

  • ​How to create highly converting Sales Funnels using WordPress and 2 Special Plugins

  • ​The 5 DONTs of a Sales Funnel 

  • How to integrate Payment Processors like Flutterwave, Paystack, Paypal, Stripe on your Sales Page to receive payment

  • ​How to connect your Funnel to email marketing tools to trigger automations based on customer behaviour

  • ​How to install Facebook, Google and other tracking and marketing pixels to track conversion & sales

  • ​You also get access to our 20 Sales Funnel Templates to kick start your journey as a marketer.

Facebook & Instagram Ads (Advanced)

In this session we will teach you step by step, how to run a profitable Facebook and Instagram Ads campaign, you will get hands-on processes on the different Facebook Ads objective and how to use them to drive sales, conversion and leads.  You'll Learn:-

  • How Facebook/Instagram Ads Works 

  • ​Complete breakdown of the features available in Facebook Business Manager. 

  •  Overview of Facebook Ads Objectives and the BEST one to use

  • ​How to Create Your First Facebook/Instagram Ads campaign using the Facebook BUSINESS MANAGER

  • ​How to Create a Facebook CONVERSION Ads Campaigns - Beginner to Advanced level.

  • ​How to Force Facebook to promote your offer aggressively using a secret conversion event

  • ​The 4 Tricks to Sell Like a Pro using Facebook/Instagram Audience Insight

  • ​Understanding the Power of Ad Sets & Split testing

  • How to Decrease Your Costs While Increasing Conversions using LEASER TARGETING

Web Graphics and Elements

Ever wondered how bloggers, marketers and web enthusiasts create powerful and compelling web graphics? The answer is simple.In this session, we're going to work you through the process of creating amazingly stunning images that will leave your audience in Awe without paying any Graphic Designers. You'll Learn:-

  • Create professional looking web and social media graphics using Canva Pro tools in 1 hour or less

  • Learn the most essential and useful tools

  • Understand how to choose and organize images, colors, and layout in your designs 

  • ​Understand important design principles as we work together to make Web and Social Media graphics for a real client

  • ​How to remove image background to fit into any design

  • ​How to get design ideas for your social media account using a free source

  • ​Get over 1,000 ready made design you can adjust to fit your brand and message

Search Engine Optimization

We will guide you through the step by step process of ranking your website on the first page of Google.We will not just show you how to, we are also give you the exact tools and procedures we’ve used to rank several websites on Google first page. You'll Learn:-

  • Introduction to Search Engine Optimization (SEO) 

  • ​Internal SEO (Step by Step guide)

  • ​Keyword Research for Website Ranking

  • ​How to spy on your competitors and see the SEO technique they use

  • ​Complete Off Page SEO - How to Build Authority to your website and rank like a proud prince.

  • ​How to build powerful external backlinks that will crush your competitors

  • ​How to use expired domains to rank any website

  • ​Google Analytics & Search Console (Software training)

  • How to Setup & Leverage Google My Business Local ranking

Artificial Intelligence (Ai)

This session is designed to provide a comprehensive understanding of Artificial Intelligence, its applications, and its impact on various industries. You will gain the knowledge and skills necessary to develop, implement, and deploy AI solutions effectively. You'll Learn:-

  • Understanding AI: Definition, history, and its significance in today's world

  • ​How to use AI-powered tools and techniques to analyze data, optimize marketing efforts, personalize customer experiences, and drive business growth. 

  • ​Chatbots and Conversational AI: Developing intelligent chatbots for customer service, lead generation, and engagement.

  • ​Content Strategy with AI Insights: Using data analysis to plan and optimize content creation

  • ​SEO and Keyword Optimization: Leveraging AI for search engine ranking improvement

Why Praxis Digital academy?

We are powered by Praxis Studios; a Multi Award Winning Digital Branding Agency responsible for managing several Media & Digital campaigns for businesses. We aren't just a Training Centre.

We do what we preach.

We are Nigeria No. 1 Digital Branding Agency, we deploy digital and media strategies to create visibility for brands. Video being the core driver of sales... you cannot speak the language of sales without mentioning video. There's no hype here…

only cold hard facts.

Why learn elsewhere when you can learn from an agency that understand not just Marketing, but also Video Marketing. We don't just teach you how to sell, we teach you how to


create, structure and present media & digital content that drive sales.

Our training is purely practicals - from strategy development & campaign creation to actual sales...
The interactive classroom format will provide you plenty of time for class discussion and exercises to test your knowledge of digital advertising.

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